Agents at CARLETON REALTY have access to the latest real estate technology to help them build their businesses in the most efficient manner.


    We help you thrive while others fail to keep up. Leave the stress of management to us, and rest assured we’re analyzing, customizing, & optimizing your campaigns with the latest techniques and technology.


    With so many different products for every stage, the real estate process can feel disconnected. Navigating the process doesn’t have to involve a tangled web of independent products. Connect your systems and create a streamlined process from start to finish, and every phase in between.

    Instead of spinning our wheels independently, BoomTown links multiple technology solutions together, powering their gears to run your supercharged business engine. More fuel to drive your success from first click to final closing and beyond.



    Email & Website

    CARLETON REALTY uses a platform which provides each agent with a personal email address and website.  This platform will also give our agents access to Contact Management (CRM) software and the ability to set up Drip Email campaigns.  NO FEE?

    Hourly IDX Updates Updated every 30 minutes, so visitors see the freshest listing data available.

    With a beautiful interface, large photos, local content, favorites, and handy tools like a mortgage calculator and home value estimator, your site will delight even the most demanding customers.

    Contact Management & Online Lead Generations

    Predictive CRM

    We track every action a lead takes on your site & empower your agents with insights they can act on. Your team has all the tools—accessible anywhere—to predict, accelerate, and act on opportunities. We also track each call, conversation, and interaction so you can create a culture of accountability within your team.

    Lead Generation

    Grow your audience and your long-term pipeline with our lead generation services and 3rd party integration tools. Search Engine Marketing, Analytics & Engineering teams help you hit your target audience, and make sure you’re always optimized for that next search or click.

    Drip Email


    Marketing that works for you


    You have more productive ways to spend your time, so our automated email campaigns build prospect interest and nurture leads with personal drip campaigns that are easy to create & manage. Need some ideas? The Sharing Library holds winning email scripts and sample campaigns from other BoomTown brokers.


    Trulia/Zillow Agent Portals

    CARLETON REALTY will assist agents in setting up Agent Portals in Trulia and Zillow, which will allow you to manage your clients’ listings in a more accurate way.


    Social Media

    CARLETON REALTY can/will train you in setting up, designing and managing your social media pages which will allow you to stay connected to your clients and increase your exposure to friends, family and potential future clients.

    Electronic Forms, Cloud Storage and E-Signatures

    FormsRus is a Go Green online solution which will enable you to handle all of your business documentation from one place.  You will have access to an electronic forms library in an online, editable, fillable application.  This will allow you to:

    • Create|Organize|Manage
    • Electronically sign
    • Email, Fax or Print
    • Store and Share


    CARLETON REALTY has partnered with a vendor which allows us to provide Columbus REALTOR® forms in an electronic format.  This allows our agents the ability to begin and complete necessary forms on line as well as the capacity to store them on their own cloud space.  This feature allows agents the freedom and flexibility to work from multiple locations and not loose data.  With this partnership, our agents will also have the E-Signature capability for documents used in order to conduct their business. All of these features are 100% company paid.


    Centralized Showing Service (CSS)

    Centralized Showing Service (CSS) is an essential part of an agent’s daily life. It’s about the seamless integration of personal service and user-friendly technology that delivers accurate information in real-time. Some of the benefits for agents using CSS are:

    CSS Mobile App which allows you to manage your showings wherever you are from your mobile device.

    Seller Accessibility gives your sellers the ease of approving their showings right from their phones via text messaging. Within seconds, your seller can approve or decline showings.

    CSS customized feedback options allow you to get the feedback you need. You specify the questions and answers regarding the feedback you want to know.


    • More showings on your listings because CSS listings are easier to show
    • Increased feedback for showings on your listings
    • Enhanced communication with your sellers
    • Manage showings online 24|7|365 with from anywhere
    • Increased exposure for your listings
    • Virtually instant notifications of showings on your listings via email and/or text messages
    • CSS ‘Email Announcement’ notifies showing agents of changes to the listing
    • Using CSS is like having your own personal assistant to set showing appointments
    • Customized “branding” of your reports with your logo and picture
    • Call one number to schedule multiple appointments
    • Easily reschedule and cancel appointments
    • Sellers can approve or decline showings via text message


    Virtual Tours

    Visual tours are powerful marketing tools for real estate.  Visual tours make a property stand out among online listings. Home buyers prefer the convenience of an available visual tour which allows them to experience a property—and in many cases, prompts them to schedule a showing. At CARLETON REALTY we provide our agents with visual tour software at no cost to the agent.